Blogging in the you form or the you form

Blogging in the you form or the you form ? Do I address my visitors as 'you' or 'you'? These are questions everyone with their own website has asked themselves at one time or another. Why do I address you on this website with 'you'? I didn't have to think long about this myself.

I was brought up with the rule that you say 'you' to anyone who is older than you and whom you do not know personally. Even when I first give someone I don't know a message send or call, I start with 'you' by default.

Although I have an idea of the average age of my visitors thanks to all kinds of handy statistics, I obviously don't know how old you are. So, for the sake of decency and not to offend anyone, 'you' is the right option for me.

No hearing

"Looking for a freelance all-round creative copywriter you can call on at any time for surprising content on a variety of topics? "

It is the first sentence I have written in the u-shape on the homepage of my website. I really wouldn't hear it if I wrote this in ''real life' would say in the above you form to a chief editor of a magazine, newspaper or media company whom I do not know personally AND who is older than me.

Of course, I would ask this in this way to an editor I did speak to before and with whom it is abundantly clear that it is OK to tutor each other. Or who is younger than me. But since I don't know who is reading it, I still feel more comfortable with the 'you' form.

And if, on the contrary, the person does like to be boycotted?

Then the person will make this known themselves when we call, email or meet in person. But even then, I think it's just more polite and appropriate to start with 'you'. Old fashion or not, at least it is never rude.

Nice personal tutoring

But saying 'you' is much more personal and modern. Everyone says 'you' and 'yours' these days.

Well.

Indeed, I must admit that I do not say 'you' to any of the clients I currently work with. It is also much more relaxed to tutor each other when you work closely together, is absolutely right.

Nevertheless, I believe that you never get a second chance for a first impression.

And what everyone else is doing these days, well. Let's just say I don't like to hobble along with the herd anyway. There are more things that are totally hot & happening which I will never take part in. And I also only get really personal with someone when I know them a bit better, this doesn't have to happen à la minute as far as I am concerned.

Why does everything have to be 'old hat, currant bread' right away? Watching the cat out of the tree has never made anyone worse off. If there is a click, you will notice it soon enough and you can still tutor each other happily forever. 

Blogging in the you form or the you form

Well. Okay then. But... the blog posts can be in the you form, right?

Yes, I absolutely agree. Indeed, I assume that those who read my blog articles do not all have a senior citizen pass immediately.

But yes.

When someone clicks through to a blog from the services section, they read 'you' on one page and 'you' on the next just like that. And if there is one thing I hate, it is irregularity.

Texts where styles, forms of address and fonts alternate as if you were walking around the local thrift shop. A little bit of everything: a mishmash.

So for the sake of peace and regularity, I also just write the blogs neatly in the u-shape.

This apart from texts that have previously appeared in the media or in my books some of which are indeed written in the you form. It would be too much work to adjust all this.

The reason why I say 'you' to you on this website is mainly so because I:

  1. do not know you personally
  2. have no idea what your age is
  3. love consistency

 

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